Guides
Margins
3 published.
·10 min
Your best customer might be your worst
Two customers, identical revenue, identical gross margin, and a fifteen thousand euro gap in what they leave behind. Cost to serve explains it, and it never appears in your accounts.
·9 min
How much volume can you afford to lose after a price rise?
There is an exact answer and it takes one line of arithmetic. The same formula shows why discounting is far more dangerous than it looks.
·8 min
Gross margin lies: which of your products actually make money
The line that looks like your worst performer is often the one paying for the overhead. How allocation creates fake losses, and which number to use when you decide what to drop.