Guides
Margins
5 published.
·2 min
Revenue fell and your costs did not. How do you see it three quarters early?
In euros a fixed contract looks fine during a downturn. As a share of revenue it doubles. That difference is the earliest signal your accounts contain.
·2 min
You recover less freight than you pay. How much is that?
Most wholesalers recover only half of their outbound freight from customers. Two lines from your P&L tell you what that costs, and what to do about it.
·8 min
Gross margin lies: which of your products actually make money
The line that looks like your worst performer is often the one paying for the overhead. How allocation creates fake losses, and which number to use when you decide what to drop.
·9 min
How much volume can you afford to lose after a price rise?
There is an exact answer and it takes one line of arithmetic. The same formula shows why discounting is far more dangerous than it looks.
·10 min
Your best customer might be your worst
Two customers, identical revenue, identical gross margin, and a fifteen thousand euro gap in what they leave behind. Cost to serve explains it, and it never appears in your accounts.