Guides
Longer walkthroughs for decisions that take more than one sitting.
·6 min
Business valuation glossary: every term on this site, in one line
The jargon a buyer, a broker or a valuation report will use, defined in a sentence each, with a link to the longer answer where there is one.
·10 min
Your best customer might be your worst
Two customers, identical revenue, identical gross margin, and a fifteen thousand euro gap in what they leave behind. Cost to serve explains it, and it never appears in your accounts.
·8 min
How long is your cash runway, really
Cash divided by monthly burn is the number most owners quote, and the first one to fail. What to calculate instead, and why the answer is a date rather than a duration.
·9 min
How much volume can you afford to lose after a price rise?
There is an exact answer and it takes one line of arithmetic. The same formula shows why discounting is far more dangerous than it looks.
·11 min
Profitable and broke: the gap between your P&L and your bank balance
Your accountant says you made sixty thousand. Your bank balance fell by sixty-seven. Both are correct. Here are the seven bridges between them, and which ones you can move.
·10 min
What a 20% drop in revenue would actually do to you
Two businesses with almost identical profit. One loses two thirds of it when revenue falls a fifth, the other a third. The difference is one number from a single income statement.
·8 min
Gross margin lies: which of your products actually make money
The line that looks like your worst performer is often the one paying for the overhead. How allocation creates fake losses, and which number to use when you decide what to drop.